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Writer's pictureDaisy Lora

Market Penetration Of Usha Martin’s Products In Newer Geographies Is The New Focus Of The Company


Managing Director at Usha Martin-Rajeev Jhawar
Managing Director at Usha Martin-Rajeev Jhawar

Usha Martin was founded by Basant Jhawar, a commerce graduate, in 1960, at Ranchi, in collaboration with Martin Black of the UK. He was later joined by his younger brother Brij K Jhawar, a mechanical engineer. The first wire rope reel rolled out of the company in 1962. Its public issue in 1961 was oversubscribed by more than 300 per cent. In 1963, the company paid its maiden dividend and doubled the production from 3,600 tonnes to 7,200 tonnes in just two-and-a-half years. It soon became one of the largest manufacturers of wire ropes in the world and the leading speciality steel manufacturer in India.


With a history of over 60 years, the company now has manufacturing bases of wire rope in India, the UK, Dubai and Bangkok. Rajeev Jhawar is an industrialist with over three decades of experience in strategic management. He is an alumnus of Ranchi University and London Business School and completed Management Development Course at the University of Pennsylvania. Thus, he is a well-qualified person with vast experience in the fields of strategic management.




Rajeev Jhawar has been the Managing Director at Usha Martin Limited since May 19, 2008. He is the Director of Neutral Publishing House Ltd. He has been Vice Chairman of Usha Martin Education & Solutions Limited since September 2010. Mr. Rajeev Jhawar has been associated with the company for more than a decade and brings with him rich experience in the administration of industrial enterprises, the company said in a regulatory filing.


Usha Martin Limited is currently gearing itself up to deal with all possible opportunities and adversaries during these uncertain times. Rajeev Jhawar Usha Martin identifies that the future is highly dependent on ability and success of the policy makers across the globe to implement reforms for equitable and sustainable economic growth. In a bid to improve profitability in the current environment, Usha Martin and Rajeev Jhawar have been focusing on enrichment of the product mix through rejigging of the sales mix, new product development and new market development.


Usha Martin Limited always strives to improve the quality of their products to enhance value for customers. Leveraging the capabilities of R&D facilities in Italy and India and modifying the designs of their products based on geographies and needs of the customers are carried out for this purpose. Rajeev Jhawar Usha Martin MD also ensures that the company work closely with their R&D centres to enhance daily manufacturing efficiencies.

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